A self-paced course
Write the page that launches the thing.
A six-part course for makers who can build anything but freeze at the blank page. Learn to turn your idea into words that get people to sign up.
Taught by Sam Ortega
Built & sold 3 indie products
The course
6 modules · 4.5 hours
Early-bird $0
1
Find your true first reader
32 min
2
The page that sells the idea
48 min
3
Writing the launch email
41 min
4
Building the list before launch
55 min
By the end, you’ll have a page that works.
✎
Find the words
Pull the real promise out of your idea and say it in one clear line.
✎
Structure the page
A proven section order that takes a stranger from curious to signed up.
✎
Launch with a list
Build anticipation so day one isn’t the first time anyone hears about it.
Your idea deserves a real first page.
Join the early cohort — free while we’re in beta.
The First Page
© 2026 — write the page that launches the thing.